In recent years,various industries and enterprises, "fail", "shutting down" "bankrupt", "wage arrears," "decline in performance", "loss" messages shaken people. As the domestic severe overcapacity, many companies either no business or on low take the amount of profit to survive

   In addition to the external environment, internal cut-throat competition also engulfed good manufacturing scene. In order to maintain customer to ensure that they can do business, some companies hesitate to "preservation" attitude sellers, adding to the risk of more small and medium sized factory closed down. "How low price business there are people who do!" It now appears, more terrible than the "closures" of the "low-price competition."

    In the trading market, to buy things Well, of course you want to pick the cheapest to buy. the key question is, if the customer can not be identified on product quality, the seller no bottom line of the business and ultimately disrupt the market, there have been starved to death peers, exhausted themselves, pit dead wrong business phenomenon

1, starved counterparts

For example, in the same area, there are 50 different types of manufacturers, while the same area, there are 50 dealers need, if there is a factory with low price to get the 10 dealers, and that the remaining 49 only 40 opportunity, and not receive orders directly starvation. Over time, the market is disturbed.

2, exhausted themselves

  Manufacturers control about 20% of gross margin within the normal range, but in fact there are some manufacturers in order to do business, gross profit margin of 5% also received some 2%, or even lower. Received a single, of course, happy, small workshops in full swing around the clock to catch the duration, the marketing department is busy every day, billing, arrangements for delivery.

  Behind this seemingly prosperity, manufacturer day really better?To the end of a reckoning, remove the worker's wages, rent, utilities, marketing cost, logistics cost, health fee, Internet fee, telephone charges, all kinds of fine, alas, working for a year, in the end that left three melon two dates, it is better to give others to work to earn more, why bother?

3, Pit death downstream customers

 Buyers think that accounts for a great deal, does not know that most of the cry of their own. Have often heard customers complain of various problems, not knowing that a serious rise in raw material costs, various aspects of the high cost of such a low price can buy what kind of high-quality products? Freeloaders ultimately harm their vital interests.

4, To our dear customers

 Style of life is to your taste, the quality of products is your choice! Select only the time will tell your rational and far-sighted! It was expensive, yes, because good, so expensive! The quality of your products, people in your taste! Premise services is profit, profit margins may be squeezed, but not disappear. Otherwise, profits disappeared along with the service there. Please do not blindly excessive demands, each company must survive. How to protect If you took the manufacturers of living space, service and quality?

 There jargon is called "never buy sell fine", not insiders never know how deep the water industry. Recent times, more and more business executives complain that price competition has disrupted the normal trade order. "No matter what kind of product, there is always a lower priced products appeared. Price regardless of downstream users given how low some people will always orders from the production point of view, this price can not guarantee profitability, If they do, it certainly is cutting corners on materials and workmanship of. "healthy development in the long run, the industry is bound to be a threat, the influence of Chinese manufacturing will decline.

  Do business is the conscience, while we prefer to explain the price, and not because of quality, apologized to customers for a lifetime!

 "Grab someone else's orders, breaking its own way!" At a low price orders of business only immediate value, seemingly compelling individual choice but harm the healthy development of the industry as a whole. Such a business model will not last long, but also in industry transformation and upgrading process, the company also lost the ability in terms of product development, process innovation to enhance its development road only gets narrower, in the end you will find that this is a dead end .

 In fact, the price war game, the enterprise can fully rely on digging their own advantages to obtain more benefits.- by products, win the price war!